In words: 24 quotes went unchased. If 15% would have closed
with one call, that's 3.6 jobs at an average £1,510 — about
£21,700 over a year.
Illustrative figures for a firm of this size. Not a real client, and not a prediction for your business. Full working in the sample audit.
The problem
It isn't a sales problem. It's a follow-up problem.
The work is already coming to you. An enquiry lands at 6:40pm while you're up a ladder. A quote goes out and sits nine days before anyone chases it. A roof you did two years ago is due a check and nobody flags it.
None of that feels like a loss on the day. It only looks like one when somebody adds up a year of it.
What we look at
Five leaks, and how each one is measured
Every audit checks the same five. Pick one to see the signal we look for, how it turns into a number, and what usually fixes it.
Missed enquiries
Signal in your data
Inbound calls with no answer and no return call within 24 hours.
How it's quantified
Unreturned calls × genuine-enquiry rate × your conversion × average job value
Typical fix
Call capture, and a same-day callback rule someone owns.
In the sample audit
34 unreturned in 90 days → £18,300 a year
Unfollowed quotes
Signal in your data
Quotes issued with no recorded contact after seven days.
How it's quantified
Unchased quotes × uplift from one follow-up × average job value
Typical fix
A scheduled follow-up sequence, so chasing stops depending on memory.
In the sample audit
24 never chased in 90 days → £21,700 a year
Dormant customers
Signal in your data
Past customers with no job for 18 months and no contact since.
How it's quantified
Dormant count × reactivation rate × average service value
Typical fix
Service reminders fired from install dates.
In the sample audit
210 dormant accounts → £7,300 a year
Empty capacity
Signal in your data
Diary gaps created by cancellations inside 48 hours.
How it's quantified
Unfilled hours × your charge-out rate
Typical fix
A standby list worked by postcode when a slot drops.
In the sample audit
Varies with your diary — measured, not assumed
Website drop-off
Signal in your data
Sessions that reach a contact page without a call or form submission.
How it's quantified
Drop-offs × enquiry rate × your conversion × average job value
Typical fix
Contact route above the fold and a callback form.
In the sample audit
Needs analytics in place before we can count it
If a leak can't be evidenced in your own records, we don't claim it. Two of the five above need data you may not be collecting yet — we'll tell you that rather than invent a figure.
Method
From your records to a number you can act on
Whatever you already keep
No new software, no migration, nothing to install. If it's written down somewhere, we can work from it.
Call log or phone bill
Quotes issued
Customer history
Job diary
Five signals, each traceable to a record
Every leak has a fingerprint in data you already hold. If we can't point at the record, we don't count it.
Calls with no answer and no return
Quotes with no follow-up
Customers dormant 18 months
Hours lost to late cancellation
Valued on your numbers, not sector averages
Your conversion rate and your average job value. Where we have to estimate, the estimate is written down so you can argue with it.
Your conversion rate
Your average job value
Assumptions stated openly
Arithmetic shown in full
A ranked list with the working attached
Every leak with a figure against it, biggest first, and one recommended fix. Yours to keep whatever you decide to do next.
A figure per leak
Ranked by value
One recommended fix
No obligation to proceed
Stage 1 of 4
Sample audit
What the output actually looks like
Expand any line to see the full working. Every figure comes from the one above it, so you can check the arithmetic rather than take our word for it.
Observed counted in your recordsAssumed an estimate we state and you can challengeDerived calculated from the rows above
Supplier calls, wrong numbers, and repeat calls from the same number inside an hour. Those come out before the 45% is applied.
Confidence
Higher Call records are unambiguous. The uncertainty sits in the 45%, not the 34.
The 45% and 22% are the two assumptions here. In a real audit both come from your own records, and we show you what we used.
02Unfollowed quotes£21,700/yrShow working
Quotes issued (90 days)
Observed
61
No recorded follow-up after 7 days
Observed
24
Estimated uplift from one follow-up (15%)
Assumed
3.6 jobs
Average job value
Observed
£1,510
90-day opportunity
Derived
£5,436
Annualised
Derived
£21,700
What we ruled out
Quotes the customer declined in writing, and jobs won without any recorded follow-up. Neither counts toward the 24.
Confidence
Medium The count is solid. The 15% is an estimate until your own quote history replaces it.
The 15% uplift is the assumption doing the work. It is deliberately conservative, and if your own quote data doesn't support it we lower it.
03Dormant customers£7,300/yrShow working
Customers with no job for 18+ months
Observed
210
Estimated reactivation rate (7%)
Assumed
14.7 jobs
Average service value
Observed
£495
Annual opportunity
Derived
£7,300
What we ruled out
Customers who have moved, one-off emergency callouts, and anyone who asked not to be contacted again.
Confidence
Medium Reactivation rates vary widely by trade. Treat 7% as a placeholder until it is tested.
Lower value per job, but the cheapest of the three to act on, because the customers already know you.
Total worth investigating
£47,300
A gap worth investigating, not a confirmed loss. Nothing counts as lost revenue until it has been checked against the records and challenged.
We'd start with
Quote follow-up
Largest single figure, and the least disruptive of the three to put right.
Illustrative throughout. These are plausible figures for a firm of this size, not results from a client, and not a forecast for your business. Zyverant has no customer results to publish yet.
Your numbers
Put your own figures in
Seven rough numbers, no sign-up. This is an estimate from what you type, not an audit — but it will tell you whether a proper look is worth half an hour.
Sales worth investigating
£40,500
Missed enquiries£18,400
Unchased quotes£22,200
AssumedYou recover a quarter£10,100
DerivedOf which you keep, at your margin£3,000
DerivedAgainst £3,600 a year0.8×
What this calculation assumes +
The leak figures are sales, not profit. The multiple uses only what you would
keep: the quarter recovered, at the gross margin you entered.
45% of unreturned calls were genuine enquiries, not suppliers or wrong numbers.
15% of unchased quotes would close if someone followed up once.
25% of anything identified actually gets recovered — finding a leak and fixing it are different jobs.
Missed enquiries convert at the win rate you entered, after the 45% discount above.
£3,600 is what that kept profit is measured against — twelve months at the
£300 starting rate. It is the cost side of the comparison, not a quote.
Change any of those and the answer changes. That is what the audit is for: it replaces these assumptions with figures from your own records.
Pricing
Start free. Pay only if the maths works.
Start here
Profit leak audit
Free
Thirty minutes on the phone, then a ranked list of what your records suggest you're losing, with the working attached.
The intention is to keep watching for leaks reopening once they're closed. It doesn't exist yet, and we won't sell it until it does.
Planned, not available
Founding partners shape what it becomes
Why the prices are on the page. Plenty of firms in this space make you book a call to find out what it costs. You're running a business and you want to know whether this is a £300 decision or a £3,000 one before you give anyone half an hour.
Zyverant is new. No case studies, no testimonials, no customer logos, because there are no customers yet. If the audit comes back small, we'll tell you to keep your money.
Questions
Before you get in touch
What if the audit finds nothing worth fixing?
We say so, and you've spent half an hour rather than money. Signing a bad fit costs us more in the long run than turning one away.
Where do the assumptions come from?
Your records. Conversion rate, average job value and enquiry volumes all come from your own numbers. Where we have to estimate, the estimate is written down and you can argue with it.
Is this an AI product?
We don't lead with software. The audit is analysis. What fixes a leak might be a system, or it might be a change to how quotes get chased.
What do you need from me beforehand?
Nothing prepared. On the call we ask about call volume, quote turnaround and repeat customers. Roughly what you'd tell someone over a pint.
Why is the founding rate lower?
You're taking a risk on something unproven and shaping what gets built first. That's worth more to us right now than the difference in fee.
The diagnostic runs five checks on figures you type
in. On the call we read your actual call log, quotes and diary instead, so the
counts are measured rather than estimated. Six fields, then thirty minutes. We reply within one working day.
We email you to fix a time
Within one working day. Evenings and early mornings are fine — we know when you're on site.
Thirty minutes on the phone
We go through your call log, your quotes and your diary. Nothing to prepare beforehand.
You get the figures
Every leak with a number against it, ranked, and the working shown. Yours to keep whatever you decide.
ICO registration: application in progress. Number to follow here once issued.
In plain terms: we decide why your details are used and how, so we're the ones answerable for them.
2. What we collect
Only what we need to run an audit and get back to you. Nothing else, and nothing we can't justify.
Data
Why we need it
Required?
Your name
To address you correctly
Yes
Business name
To identify the business being audited
Yes
Trade
To tailor the audit to your type of work
Yes
Team size
To estimate scale of enquiry volume
Yes
Email address
To send you the audit result and reply to you
Yes
Phone number
To call you if you'd rather talk than email
No — optional
If you use the profit leak diagnostic, you also give us the business figures it asks for — for example turnover, margin, quotes, hours and how long customers take to pay — with your name, business name and email. We use them to prepare your estimate and to send you the checked version. If you trade as a sole trader, those figures are your personal data, and we treat them that way.
We don't ask for anything sensitive — no health, ethnicity or political information — and there's nowhere on this site to enter card details.
3. Our lawful basis for using it
Under UK GDPR we rely on:
Consent (Article 6(1)(a)) — you tick the box on the audit form, or on the diagnostic, before we contact you. You can withdraw consent at any time (see section 7).
Legitimate interests (Article 6(1)(f)) — for keeping basic records of enquiries and for the security of our systems. We have considered your rights and believe this does not override them.
Legal obligation (Article 6(1)(c)) — where we must keep records, for example for tax.
4. Marketing
Ask for an audit and we'll contact you about that audit. You won't end up on a mailing list for anything else unless you've separately said yes. Every marketing message we do send will include a one-click unsubscribe, as required by the Privacy and Electronic Communications Regulations (PECR).
5. Who we share it with
We don't sell your data, and we never will. It reaches these companies only because they run part of the service:
Netlify — hosts this marketing website and processes server logs
Render — hosts the profit leak diagnostic, and passes on requests from the contact form on this page. It works on your details only while sending them on and stores none of them. To stop the forms being abused it holds the sending IP address in memory for about ten minutes, and its server logs record IP addresses.
Pipedream — relays a submitted diagnostic or contact request to our inbox by email
Microsoft — provides our email inbox (Outlook.com), where your request or diagnostic is kept
Netlify, Render, Pipedream and Microsoft are US-based providers. Where data leaves the UK, we rely on the UK–US Data Bridge or standard contractual clauses to keep protection equivalent to UK standards.
6. How long we keep it
Enquiries that don't become customers: up to 24 months from last contact, then deleted. A diagnostic you send counts as an enquiry.
Customer records: 6 years after the end of our relationship, to meet HMRC record-keeping requirements.
7. Your rights
Under UK GDPR you have the right to: be informed; access your data; have inaccurate data corrected; have data erased; restrict processing; data portability; and object to processing. Where we rely on consent, you can withdraw it at any time — this does not affect anything done before you withdrew.
Email benianwinstone@outlook.com and we'll sort it. The legal deadline is one month; we'd hope to be much quicker than that.
8. Complaints
If we've got something wrong with your data, tell us first — we'd rather fix it ourselves. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk, or by calling 0303 123 1113.
9. Cookies and tracking
See our Cookie Policy for what this site does and does not store on your device.
10. Changes
If we change this policy we will update the date at the top. Material changes affecting how we use your data will be communicated to you directly where we hold your contact details.
Cookie Policy
Last updated: 27 September 2026
1. Does this site use cookies?
No. Not one. No analytics, no advertising pixels, no tracking scripts, and nothing written to your browser's storage.
The profit leak diagnostic, which opens as a separate page, sets one cookie of its own: a random security token that its form needs in order to work. It holds nothing else, is not used for tracking, and is discarded when you close your browser.
Because of this, we do not show a cookie consent banner. Under the Privacy and Electronic Communications Regulations (PECR), consent is required before storing or accessing information on your device — and we do neither.
2. What the site loads from elsewhere
The typefaces and everything else on this page are served from this site itself. Nothing is loaded from Google, a font service, an image library or an advertising network.
When the page opens, it sends one small request to our diagnostic application, hosted by Render, so that it is ready if you click through. That request carries no cookies and no information about you, but like any request it lets Render see your IP address and browser type. The contact form on this page is also sent through that application. An IP address can count as personal data under UK GDPR; we rely on legitimate interests for this (making the site work).
3. Strictly necessary storage
Our hosting provider may keep short-term server logs (including IP addresses) for security and to prevent abuse. These are not cookies and are not used to track you across websites.
4. If you add anything to this site
The following would require a cookie banner with prior opt-in consent before loading:
Google Analytics, Meta Pixel, or any advertising or conversion tracking
Embedded YouTube or Vimeo video (unless in privacy-enhanced mode)
Live chat widgets
Embedded booking or calendar tools
Heatmap or session-recording tools such as Hotjar
Non-essential cookies need consent before they load — a banner that merely announces cookies while already tracking you does not comply.
5. Managing cookies generally
You can block or delete cookies through your browser settings at any time. Because this site does not rely on cookies, doing so will not break anything here.
6. Questions
Email benianwinstone@outlook.com.
Terms & Conditions
Last updated: 14 September 2026
Template only. These terms have not been reviewed by a solicitor. Before you take a single paying
customer, have them checked — especially sections 5, 7 and 8, which are the ones that protect you financially.
1. Who we are
This website is operated by Ben Ian Winstone, trading as Zyverant, a sole trader business (not a registered company), of 2 Birchgrove House, Swansea, Wales, SA7 9LQ. Contact: benianwinstone@outlook.com.
Not currently VAT registered. Prices shown are not subject to VAT.
2. These terms
By using this website or requesting an audit, you accept these terms. If you don't agree with them, please don't use the site.
3. The free audit
The audit is free and buys you no obligation whatsoever.
It produces estimates built from information you give us. It isn't a financial audit, it isn't accountancy advice, and it certainly isn't a guarantee of future income.
We may decline to carry out an audit, or end one, at our discretion.
4. Figures and estimates
Any monetary figures shown on this website or produced during an audit are illustrative estimates. They depend entirely on information supplied by you and on assumptions about your market. They are not a promise, forecast, or guarantee of results. Your actual results will differ.
5. Paid services
Paid services are supplied on a rolling monthly basis unless agreed otherwise in writing.
Prices shown on this site are indicative. The price that applies is the one in your written order or proposal.
Late payment may incur statutory interest and compensation under the Late Payment of Commercial Debts (Interest) Act 1998.
6. Your responsibilities
Give us accurate information. Everything we produce is only as good as what goes in.
You confirm you have the authority to share any business data you give us, and that doing so does not breach anyone else's rights or your own data protection obligations.
You remain responsible for your own business decisions.
7. Limitation of liability
Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else that cannot lawfully be excluded.
Subject to that:
We are not liable for indirect or consequential loss, loss of profit, loss of business, or loss of anticipated savings.
Our total liability in connection with our services is limited to the total fees you paid us in the 12 months before the claim arose.
We provide services with reasonable care and skill, but we do not guarantee any particular commercial outcome.
8. Confidentiality
Each party will keep the other's confidential business information private and use it only for the purpose of providing or receiving the services. This continues after our relationship ends.
9. Intellectual property
The content, design and code of this website belong to us or our licensors. Any templates, reports or systems we produce for you remain our intellectual property unless we agree otherwise in writing; you receive a licence to use them for your own business for as long as you are a customer.
10. Website availability
We aim to keep the site available but do not guarantee uninterrupted access, and we may change or withdraw content without notice.
11. Governing law
These terms are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.
12. Changes
We may update these terms. The version that applies to you is the one in force when you placed your order.
Cancellation & Refund Policy
Last updated: 14 September 2026
Template only, and it must match how you actually bill. Do not publish this until your real
billing terms are decided. A refund policy you don't follow is worse than none at all.
1. The free audit
The audit is free, so there's nothing to pay and nothing to refund. Walk away at any point and it costs you nothing.
2. Paid monthly services
Services are billed monthly, in advance.
You may cancel at any time by emailing benianwinstone@outlook.com. Cancellation takes effect 30 days after we receive your notice. You keep access for the remainder of any period already paid for.
We do not charge an exit fee and there is no minimum term unless separately agreed in writing.
We do not refund the unpaid remainder of a part-used month, and we do not bill you again once your cancellation takes effect.
3. If something goes wrong
If something we've delivered is faulty or isn't what we described, tell us within 14 days and we'll redo it at no charge. If we cannot put it right within a reasonable time, we will refund the fee for the affected work.
4. Business customers and cooling-off rights
Our services are aimed at businesses. The statutory 14-day cooling-off period under the Consumer Contracts Regulations 2013 applies to consumers, not to business customers, and so will not usually apply.
Important exception: a sole trader buying for purposes largely outside their trade may still count as a consumer. If you are contracting as an individual rather than a business, tell us and we will treat you as a consumer, which gives you a 14-day right to cancel from the day the contract is made.
5. Non-payment
If an invoice goes unpaid we may suspend services after giving you written notice and a reasonable chance to pay.
6. How to request a refund
Email benianwinstone@outlook.com with your business name, invoice reference, and what went wrong. We will respond within 5 working days and process any agreed refund within 14 days, to the original payment method.
7. Disputes
If we can't resolve a dispute directly, it will be handled under the law of England and Wales as set out in our Terms & Conditions.